What's new: Publish blog posts on Self-hosted WordPress sites.Learn more.

Publish posts on self-hosted WordPress sites.

The benefits of blogging for business include: Increasing website traffic, driving conversions, building trusting client relationships, reinforcing your brand, etc. You should start publishing blog posts now.

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WordPress connection instructions

  • WordPressWordPress

    Official API:

    1. Postly uses the official WordPress API for integrations. This ensures that our users have the best experience, security and protection.

    WordPress publishing:

    1. a. Publish blog posts to wordpress.com and Self-hosted WordPress sites.
    2. b. This integration does not apply to self-hosted WordPress - only wordpress.com accounts.
    3. c. For best experience, the user should have a WordPress Business Plan subscription to be able to manage his Posts.

  • Self-hosted WordPressSelf-hosted WordPress

    Self-hosted WordPress connection instructions.

    1. 1. Create an app password from your WordPress account. This will be used to authenticate the connection between Postly and your self-hosted WordPress site.

    2. 2. To create an app password:
    3. a. Log in to your WordPress admin panel using an account with administrator privileges.
    4. b. Navigate to Users, then to Your Profile.
    5. c. Scroll down to the section titled "Application Passwords".
    6. d. Click the button "Add New Application Password".
    7. e. Give your new password a descriptive name (e.g., "Mobile App Login").
    8. f. Crucially: Copy and paste the generated password to a secure location. You won't be able to retrieve it later.
    9. WordPress Application Password
    10. 3. Generate a new app password and make a note of it. This password will be used in the next step.

    11. 4. Return to the Postly application and enter the following details:
    12. a. Website Name: Enter the name of your self-hosted WordPress site.
    13. b. Website URL: Enter the URL of your self-hosted WordPress site.
    14. c. Username or E-mail address: Enter the username or email address associated with your WordPress account.
    15. d. Application Password: Enter the app password you generated in the previous step.

    16. 5. Click the "Connect" button to initiate the connection process.
    17. 6. Postly will attempt to establish a connection with your self-hosted WordPress site using the provided credentials. If the connection is successful, you will receive a success message.
    18. 7. If there are any errors or issues during the connection process, an error message will be displayed. Double-check the entered details and try again.
    19. 8. Please note that you must have admin access to your self-hosted WordPress site in order to connect and post successfully.

  • Publishing media linksPublishing media links

    Publish image and video links:

    1. a. Use direct link - that accesses the image or video directly: e.g. This is an example of a direct Video URL: https://myvideo.com/cat.mp4
    2. b. YouTube video URLs are NOT recommended for publishing to TikTok and Instagram. Please use other video platforms.

  • Platform connection permissionsPlatform connection permissions

    Platform connection permissions:

    1. a. You must be a Super Admin (LinkedIn), Admin (most platforms), Manager(YouTube and Google Business Profile) to the accounts. Content Admin and other sub-admin roles are not allowed.
    2. b. Please accept ALL permissions while connecting your account.
    3. c. Some account connections expire every 60 days, ensure to reconnect your account periodically for a good experience.
    4. d. Reconnecting your account does not affect already scheduled posts, they will still be published at the scheduled time.
    5. e. Note that logging out of your social platforms, changing your social media account password, or login details will affect your connections here, reconnect to ensure a good experience.

  • Multiple accounts connectionMultiple accounts connection

    Multiple accounts connection:

    1. a. Some platforms do not allow multiple accounts on the same browser session.
    2. b. You would have to first sign in to all your Facebook accounts on a different browser tab and then switch to each to connect it to Postly.
    3. c. Alternatively, you can sign in/sign out to one account at a time, while connecting each to Postly.

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