Instagram Publishing
Grow your Instagram social with Postly
Great marketing tool
Instagram has over 800 million monthly users who actively engage on the platform on daily basis. Instagram not only gives your brand an additional channel to engage your audience but also provides a good channel for direct sales.
Publish on Business, Creator & Personal accounts
While you can publish to your Instagram business accounts directly from Postly web, the Personal and Creator accounts require a complementary mobile app to publish.
Publish Reels and Carousels
Postly provides a unique opportunity for you to publish your video Reels and image Carousels right from the web.
Publishing on the personal profile, Creator accounts and Stories require a complementary mobile app while normal posts can be published via Postly web.
Setting up your Instagram account
- PLEASE ACCEPT ALL PERMISSIONS WHILE CONNECTING YOUR ACCOUNT.
- Note that logging out of your social platforms, changing your social media account password or login details will affect your connections here, reconnect to ensure a good experience.
- Some account onnections expire every 60 days, ensure to reconnect your account periodically for a good experience.
- Reconnecting your ccount does not affect already scheduled posts. They will still be published at scheduled time.
Connecting Instagram account
- Only Instagram Business/Professional Accounts are allowed for now.
- Instagram connects via your Facebook Account.
- Must have a Facebook account
- Must have a Facebook page you have admin access
- Full admin access is required, Content admin and others are not allowed.
- Connect your Facebook account to the Instagram Account Center
- Link your Instagram account to a Facebook page.
Connect your Facebook account to your Instagram Business Account Center
- Go to your Instagram Settings.
- Go to Account Center
- Choose a Facebook Page from your Pages that you’d like to connect to.
- You can also do this from the Meta account center – https://business.facebook.com
Click here to learn more.
Link your Instagram account to a Facebook page.
Make sure your Instagram Business account is linked to your Facebook Page.
Connecting Multiple Accounts
Instagram connects via Facebook only. You would have to go through the steps listed above and then also do the following:
- You would have to follow the same steps you did for connecting the first one.
- The Instagram account is not connected directly from the Instagram connection window of the Platform page on the Postly dashboard.
- You can connect all your Instagram accounts to the same Facebook account. You would need to link each Instagram account to a Facebook page though. If you do this then, once you connect the Facebook account on Postly, all your Instagram pages would show up.
- Or you connect them to different Facebook accounts. If you do this then you would need to sign in to the Facebook accounts and switch on the browser to be able to connect the Instagram accounts on Postly.
Instagram Content Format
Publish the best content
Instagram Image Posts
- Carousels can be up to 10 Images. At the moment, videos cannot be included in a carousel post.
- Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5.
Image resolution of photos you share on Instagram
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Instagram Video Posts
- Videos posts can only be between 3 and 60 seconds long and have a size no bigger than 100MB.
- Videos formats are MP4, MOV.
- Videos must be 1080 x 1080 px.
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Instagram 1st Comment Word Count
- The word count limit is 50 words.
- If you enter more than 50 words in the comment box, there is a very high chance the comment will not be published.
- Do not add hashtags to Instagram’s 1st comment. If you do, chances are very high that the 1st comment would not be published.
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Instagram Reels
- Video must be MP4 or MOV
- Video must be 1080 x 1920 px
- The maximum length of video for the Instagram Reel is 90 seconds.
- Check the Reel button on the upload window
- See the screenshot below for an illustration
- Instagram video posts under fifteen minutes will be automatically shared as Reels as well. Learn more
- For full details of Facebook and Instagram media formats. Learn more
