Facebook Publishing

Grow your Facebook social with Postly

Wider Audience

Facebook has over 2.6 billion users and almost 2 billion daily active users. With 65% of them between ages 18 to 35 years, it is a sure-bet platform to showcase your products and services.

Publish on Pages

This is an ideal way to brand your business and get noticed.

Publishing on the personal profile, video Reels and Stories require a complementary mobile app while normal posts can be published via Postly web.

Publish on Groups

Facebook Group’s content has significantly better organic reach than Pages. Take advantage of this to drive awareness to your business.

Setting up your Facebook account

  • Note that logging out of your social platforms, changing your social media account password, or login details will affect your connections here, reconnect to ensure a good experience.
  • Some account connections expire every 60 days, ensure to reconnect your account periodically for a good experience.
  • Reconnecting your count does not affect already scheduled posts. They will still be published at a scheduled time.

Connect Facebook Pages

Before you can use Postly with Facebook Pages, you must do the following:

  • You must be an admin to the Facebook Page.
  • Full admin access is required, Content admin and others are not allowed.
  • Use the personal profile account that created the Pages to add them to Postly.
  • The Pages will display automatically, then you can connect them.

Connect Facebook Groups

Before you can use Postly with Facebook Groups, you must do the following:

  • You must be an admin to the Facebook Group.
  • Full admin access is required, Content admin and others are not allowed.
  • Install the Postly app on the Facebook Group.

Install the Postly app on Facebook Groups

You need to be the owner or admin of the Facebook Group to install the Postly app.
Make sure you have the right permissions before you continue.
Then follow the below instructions:

  • Go to the Facebook Group by clicking Groups in the left menu, and pick the group you want to install the app on.
  • In the group, click Group settings from the left menu.
  • Scroll to the bottom and click Apps.
  • Click Add apps.
  • Search for “Postly” and click on the app.
  • Finally, click Add.

Connecting Multiple Accounts

Some platforms do not allow multiple accounts on the same browser session.

  • You would have to first of all sign in to all your Facebook accounts on a different browser tab and then switch to each in order to connect it to Postly. 
  • Alternatively, you can sign in/sign out to one account at a time, while connecting each to Postly.

Missing Facebook Groups

If a Facebook Group is not showing up, please do the following:

  • Disconnect/revoke and reconnect the account.
  • Remove and re-add the Postly app
  • As a last resort if the above fail, you can leave the Group (after making someone else admin), then rejoin and be made admin again. 

Facebook Content Format

Publish the best content

  • Post types: Multiple Images & Videos, Links.
  • Image formats: PNG, JPEG, GIFs, etc.
  • Video formats: MP4, MOV
  • Image size: 8MB maximum.
  • Video formats: Regular and Vertical: We support  Wide Videos (16:9) as well as Vertical Videos (9:16)
  • Supports Image and Video upload via Links
  • For full details of Facebook and Instagram media formats. Learn more


Video URL

a) They accept direct video URLs.
b) This is an example of a direct Video URL: https://myvideo.com/cat.mp4

WRONG FORMAT: https://youtube.com/shorts/8HiMDxkOadY?feature=share

RIGHT FORMAT: https://www.youtube.com/watch?v=xyz

To get the right format, please do the following:
a) For normal YouTube Videos: Search for the video and copy the address bar URL
b) For YouTube Shorts videos: Right-click on the video and copy the URL.


Facebook image size

  • Image must be less than 8MB in size. Format: JPEG, PNG, GIF(Facebook only)
  • Image must be less than 8MB in size. 
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum width: 320 (will be scaled up to the minimum if necessary)
  • Maximum width: 1440 (will be scaled down to the maximum if necessary)
  • For full design specifications, see the Facebook guide.

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