Instagram Reels have come to say and if you are not making use of it, you are so wrong. It’s one way to engage with your clients and if people who run personal brands are making use of it, why don’t you think it’s a good idea to make use of Instagram reels?

Social media managers, please get it here. If you are confused regarding what to post on the page you manage or how to make use of Instagram Reels, this post was created to help you with regards to what you need to post on Reels.

What can I post on Instagram Reels?

There are a bunch of things to post on Instagram Reels. Brands that are “serious” are now more flexible and are grabbing the opportunity to engage their audience on Instagram. Why not you?

About Us

Yeah, there is an about us section on your website and another on your Instagram bio, but most times, your audience don’t care about that. Can you show your audience what you do and stop assuming that they have the energy to visit your website? Use reels to introduce your business to your audience and tell your audience what your business is about.

Behind The Scenes

We love to see behind-the-scenes content. On YouTube and even on Instagram, a day-in-the-life video always works out well. Reels make it easier to make shorter visual content so your audience can have a feel of what the process of working with you looks like. Maybe your developer or any of your staff can share behind-the-scenes of how he/she gets work done in your company. If you are a content creator, you can share content like that too.

Jump on a relevant trend

There is an emphasis on relevance for a reason because we don’t want you to jump on a trend that is not remotely close to your brand. For instance, this-or-that trend on Instagram where you get to choose this or that. Brands are using it to promote their products now. One that struck our attention was an HMO brand jumping on it with relevant questions about their services. It makes your brand fast-paced, fun, and engaging. Get your staff to jump on relevant trends and make sure you make use of the hashtag too.

User-Generated Content

We follow an Airbnb that does a great job at this. The brand compiles photos and videos of guests who put out content on Instagram and turn it into a reel. This is amazing because it saves you time, you’d have spent thinking of content ideas. User-generated content is always king and it does a great job at providing relatable content for your feed.

Share Tips

This can be anything that would be beneficial to your audience. It can be a list of who to follow, where to find products, what to do, how to grow, any content that you believe is relevant to your brand and would be relevant to your audience is welcome on your page. Make sure you share insightful and engaging content with your audience; this is possible and easy with Instagram reels.

That’s about it guys. If you’ve been sitting on the fence with regards to Instagram reels, we hope this article helps you level up your brand on Instagram with reels. 

How to make use of Instagram Reels

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Paul Onu
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